SEO Optimizer Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking. Overview This skill covers: Keyword research and strategy On-page SEO optimization Technical SEO audits Content optimization Rank tracking and reporting Keyword Research Framework Research Process keyword_research : step_1_seed_keywords : sources : - brainstorm : core_product_terms - competitors : top_3_competitor_keywords - customer_language : support_tickets , reviews - related_searches : google_suggestions step_2_expand : tools : - google_keyword_planner - ahrefs/semrush - answerthepublic - google_trends step_3_categorize : by_intent : informational : "how to" , "what is" , "guide" navigational : brand terms commercial : "best" , "vs" , "review" transactional : "buy" , "pricing" , "demo" step_4_prioritize : scoring : search_volume : 1 - 5 (higher = better) keyword_difficulty : 1 - 5 (lower = better) business_relevance : 1 - 5 (higher = better) priority_score : (volume × relevance) / difficulty Keyword Mapping Template keyword_mapping : homepage : primary : "[main product category]" secondary : "[brand] + [category]" product_pages : primary : "[specific product name]" secondary : "[product] features/pricing" blog_posts : primary : long_tail_informational secondary : related_questions landing_pages : primary : high_intent_commercial secondary : comparison_terms On-Page SEO Checklist Content Elements on_page_checklist : title_tag : format : "Primary Keyword | Secondary Keyword | Brand" length : 50 - 60 characters requirements : - keyword_at_start : true - unique_per_page : true - compelling_for_clicks : true meta_description : length : 150 - 160 characters requirements : - include_keyword : true - include_cta : true - unique_per_page : true h1_tag : count : 1 per page requirements : - include_primary_keyword : true - different_from_title : slightly heading_structure : h2 : main_sections (2 - 6) h3 : subsections h4 : details (if needed) keywords : naturally_in_headings content : word_count : product_page : 500 - 1000 blog_post : 1500 - 2500 pillar_page : 3000+ keyword_usage : density : 1 - 2% in_first_100_words : true in_last_100_words : true lsi_keywords : include_related_terms images : alt_text : descriptive + keyword file_name : keyword - descriptive - name.jpg compression : optimized_for_web internal_links : count : 3 - 5 per page anchor_text : keyword_rich structure : topic_clusters external_links : count : 2 - 3 to authority sites rel : nofollow (if needed) URL Structure url_best_practices : format : domain.com/category/keyword - slug rules : - lowercase : always - hyphens : between_words - length : under_75_chars - keywords : include_primary - no_dates : unless_news - no_parameters : when_possible examples : good : "/blog/seo-optimization-guide" bad : "/blog/2024/01/15/the-ultimate-seo-guide-for-beginners-in-2024/" Technical SEO Audit Audit Checklist technical_seo_audit : crawlability : - robots_txt : properly_configured - sitemap_xml : submitted_to_gsc - crawl_errors : none - blocked_resources : check indexability : - canonical_tags : correct - noindex_pages : intentional_only - duplicate_content : resolved - thin_content : improved_or_noindexed site_speed : metrics : - lcp : <2.5s (largest contentful paint) - fid : <100ms (first input delay) - cls : <0.1 (cumulative layout shift) tools : - google_pagespeed_insights - gtmetrix - webpagetest common_fixes : - image_optimization - lazy_loading - minify_css_js - browser_caching - cdn_implementation mobile_friendliness : - responsive_design : true - tap_targets : adequate_size - font_size : readable - viewport_configured : true https : - ssl_certificate : valid - mixed_content : none - http_redirects : to_https structured_data : types : - organization - product - article - faq - breadcrumb validation : google_rich_results_test Core Web Vitals Optimization core_web_vitals : lcp_optimization : - preload_hero_image - optimize_server_response_time - remove_render_blocking_resources - use_cdn fid_optimization : - minimize_javascript - defer_non_critical_js - use_web_workers - break_up_long_tasks cls_optimization : - set_image_dimensions - reserve_space_for_ads - avoid_inserting_content_above_existing - use_transform_animations Content Optimization Content Brief Template content_brief : title : "{SEO-Optimized Title}" target_keyword : primary : "[main keyword]" secondary : [ "keyword 2" , "keyword 3" ] lsi : [ "related term 1" , "related term 2" ] search_intent : informational | commercial | transactional target_word_count : 2000 outline : - h2 : Introduction notes : hook + preview - h2 : What is [ Topic ] h3 : Definition h3 : Why it matters - h2 : How to [ Main Action ] h3 : Step 1 h3 : Step 2 h3 : Step 3 - h2 : Best Practices h3 : Practice 1 h3 : Practice 2 - h2 : Common Mistakes - h2 : FAQ questions : from_people_also_ask - h2 : Conclusion include : cta competitors_to_beat : - url_1 : word_count , gaps - url_2 : word_count , gaps - url_3 : word_count , gaps unique_angle : what_makes_ours_different internal_links : - "anchor text" cta : what_action_should_reader_take Content Optimization Checklist content_optimization : before_publishing : - [ ] Primary keyword in title - [ ] Primary keyword in first 100 words - [ ] H2/H3 include keywords naturally - [ ] Alt text on all images - [ ] Internal links to related content - [ ] External links to authority sources - [ ] Meta description optimized - [ ] URL is clean and includes keyword - [ ] Content answers search intent - [ ] Longer/better than competitors after_publishing : - [ ] Submit to Google Search Console - [ ] Share on social media - [ ] Build internal links from other pages - [ ] Monitor rankings - [ ] Update based on performance Rank Tracking & Reporting Monthly SEO Report

SEO Performance Report - {Month}

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| | Sessions | 50,000 | 45,000 | +25% | | Users | 40,000 | 36,000 | +22% | | Conversions | 500 | 420 | +19% | | Conv Rate | 1.0% | 0.93% | +7% |

Keyword Rankings

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| | "project management software" | 15 | 8 | +7 | | "best pm tool" | 22 | 12 | +10 |

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| | "task tracking" | 5 | 9 | -4 |

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| | "agile project management" | 18 | 2,400 |

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| | /blog/pm-guide | 8,000 | 80 | 1.0% | | /features | 6,000 | 120 | 2.0% | | /pricing | 4,000 | 200 | 5.0% |

Technical Health

Crawl errors: 0 ✅

Core Web Vitals: All passing ✅

Mobile usability: 100% ✅

Index coverage: 95% pages indexed

Actions Taken 1. Published 4 new blog posts 2. Updated 3 existing posts 3. Fixed 5 broken links 4. Improved page speed on 10 pages

Next Month Plan
1.
Target 5 new keywords
2.
Build 10 backlinks
3.
Launch pillar content on [topic]
4.
Technical fixes for [issues]
Output Example
Request: "Optimize this blog post for SEO: 'How to Manage Remote Teams'" Output :

SEO Optimization Recommendations

Keyword Analysis
**
Primary Keyword
**: "how to manage remote teams"

Search Volume: 2,400/mo

Difficulty: 45/100
Current Rank: Not ranking ** Secondary Keywords ** : - "remote team management" (1,900/mo) - "managing remote employees" (1,300/mo) - "remote team tips" (880/mo)

Title Tag

Current

"How to Manage Remote Teams"

Optimized

"How to Manage Remote Teams: 15 Proven Strategies (2026 Guide)"
**
Why
**: Adds specificity (15 strategies), year for freshness, stays under 60 chars

Meta Description Learn how to manage remote teams effectively with 15 proven strategies. From communication tools to building culture, discover what top remote managers do differently. (155 characters, includes keyword, has CTA)

Content Recommendations

Structure

H1: How to Manage Remote Teams: 15 Strategies That Actually Work H2: Why Remote Team Management is Different H3: The Unique Challenges H3: The Hidden Opportunities H2: 15 Proven Remote Team Management Strategies H3: 1. Establish Clear Communication Channels H3: 2. Set Expectations Early ... (continue for all 15) H2: Tools for Remote Team Management H3: Communication Tools H3: Project Management Tools H3: Time Tracking Tools H2: Common Remote Management Mistakes to Avoid H2: FAQ: Remote Team Management How do you build culture remotely? What's the best meeting frequency? How do you handle different time zones? H2: Conclusion: Start Managing Your Remote Team Better Today

Word Count

Target: 2,500-3,000 words Current top result: 2,200 words

Internal Links to Add

/blog/remote-work-tools → "remote work tools"
/blog/team-communication → "team communication"
/features/collaboration → "collaboration features"

Checklist

[ ] Add keyword to first paragraph
[ ] Include stats/data (e.g., "70% of workers...")
[ ] Add custom images with alt text
[ ] Include expert quotes
[ ] Add schema markup (Article + FAQ) SEO Optimizer Skill - Part of Claude Office Skills

seo-optimizer

安装

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