Create professional, scalable SVG logos from concept briefs or descriptions.
Input Requirements
Before creating, gather or confirm:
Text
Exact company/brand name and any tagline
Logo type
Wordmark, lettermark, pictorial, abstract, combination, or emblem
Visual concept
Core imagery, metaphor, or style direction
Colors
Primary and secondary colors (hex values preferred)
Typography direction
Modern/classic, geometric/humanist, bold/light
If working from a logo-ideation concept brief, these details should already be specified.
Creation Workflow
1. Plan the Design
Before writing SVG code:
Sketch the basic shapes mentally
Identify reusable elements (define once, reference with
2563eb
;
--secondary
:
1e40af
;
--text
:
0f172a
;
}
</
style
<
defs
</
defs
</
svg
Generate Variations
Create these standard variations:
Variation
Use case
Notes
Primary/horizontal
Default, wide spaces
Full logo with icon and text side-by-side
Stacked/vertical
Square spaces, mobile
Icon above text
Icon-only
Favicons, app icons, small spaces
Symbol without text
Wordmark-only
When icon context is established
Text without symbol
Monochrome
Single-color contexts
Black or white version
Inverted
Dark backgrounds
Light colors for dark bg
Save Files
Use consistent naming:
logo-primary.svg
logo-stacked.svg
logo-icon.svg
logo-wordmark.svg
logo-mono-black.svg
logo-mono-white.svg
logo-inverted.svg
SVG Best Practices
Structure
Use
viewBox
for scalability, never fixed width/height
Define colors as CSS custom properties in
<style>
Group related elements with
and descriptive
id
attributes
Put reusable shapes in
and reference with
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